Here are 5 suggestions for selling jewelry during the Covid-19 outbreak so that your handmade jewellery business will thrive.
We have had to make numerous changes as a result of the Covid-10 epidemic. Masks, frequent hand sanitization, and restricted social engagement have all become methods of preventing illness. The virus has affected not just our daily lives, but also our businesses.
Many people’s sources of income have vanished or been drastically curtailed. I generally get a lot of inquiries regarding how to establish a jewelry-making business, but that number has definitely increased since the pandemic began.
I wanted to put up a few pointers that might be useful if you’re trying to sell jewellery during the pandemic. Even if you’re already selling jewelry your handcrafted items, these pointers can help.
JEWELRY SALE DURING THE COVID-19 PANDEMIC
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1. BUY AND SELL ONLINE
One strategy to avoid the spread of this disease is to limit face-to-face connection with others. This helps to keep both you and your clients healthy. Selling your handcrafted jewellery online, if you haven’t already, is a simple method to keep your business going while lowering your risk.
There are a variety of ways to sell handcrafted jewellery online, each with its own set of benefits and drawbacks. Using online markets like Etsy is the simplest approach, while developing your own website to sell your things is the most difficult.
2. USE TECHNOLOGY TO YOUR ADVANTAGE
Many individuals had probably never heard of Zoom before the pandemic, but today they use it on a regular basis for everything from holding church services to taking online classes.
To selling jewelry, make videos for YouTube or social media channels. This is a fantastic method to take potential consumers behind-the-scenes, show them new things for sale, and so on. If you already do or want to start teaching jewelry-making workshops online, Zoom is a great tool to use.
Of course, you’ll need some basic tools to get started. Obviously, the most critical item is a camera. You do not, however, need to run out and buy an expensive camera to begin started. These days, many cell phones have amazing cameras, so that would be a good place to start.
Make sure your audio is up to par as well. Use your camera’s, phone’s, or computer’s built-in microphone. Use an external microphone as an alternative. The sound quality is usually better on these.
You’ll also require adequate illumination. Artificial lighting is one option, but you can also sit near a window for plenty of indirect, natural light.
Whatever equipment you choose will be entirely dependant on your budget, but with so many alternatives, there’s no reason not to get started if this is something you want to incorporate into your online business.
You can also employ technology to assist you in other aspects of your company. Have online meetings with your employees or subcontractors to discuss business. Instead of meeting face-to-face, chat with customers online to find out what they’re looking for when ordering personalised products.
Instead of merely showing up at your shop, use software to allow consumers to schedule appointments. This enables you to keep track of how many individuals are in your space at any given time.
3. DISCLOSE CLEAR BUSINESS GUIDELINES
Having clear regulations for yourself and your clients is always a smart idea, whether your business is online or offline. This can apply to returns, shipping alternatives, and delivery times, among other things. Things outside your control may have an impact on your business during a pandemic.
Shipping delays are an example of this. In some regions of the world, shipping schedules may be influenced, and it’s critical that you’re aware of this and that your consumers are informed of what to expect. Set explicit deadlines that cover the entire range of when an item is typically delivered, such as 3-6 weeks or 5-7 days. Customers should be informed about what to do if their order does not come within the specified timeframe, and you should have a strategy in place.
If you are selling jewelry which is real, you may want to offer instructions on how to safely sanitise an item once it is received by the consumer. Inform customers on how to clean jewellery without causing damage. Some individuals go insane sanitising anything that comes into their houses for fear of the virus hiding on surfaces, yet some products or chemicals can harm jewellery.
Of course, you’ll want to adhere to any rules established by your government. These appear to alter as the pandemic scenario in each country evolves, so be aware of your own circumstance.
4. DON’T TAKE ANYTHING FOR GRANTED
As I previously stated, many people have lost their jobs or had their income reduced. As a result, many households would clearly lack the purchasing power they once possessed. That does not, however, apply to everyone. Don’t assume that when you sell more expensive things, your clients can no longer afford them. Perform some market research. Sell jewellery at several price points to learn which ones your target market prefers.
5. INCLUDE INCENTIVES IN YOUR PROPOSAL
It’s possible that no matter how hard you try, business will be slow. It could be a lull caused by the current global crisis, or it could simply be your target audience. Incentive programmes might help you grow sales and attract new consumers.
Be inventive. There isn’t a single person on the planet who doesn’t enjoy saving money. Offer discounts, vouchers for new clients only, and special offers for returning customers… You have a plethora of options to consider.
Unfortunately, Covid-19 does not appear to be going anywhere anytime soon. It can’t be business as usual in the meantime. To survive, we’ve already had to change our lifestyles. Use these suggestions to help your new or existing business thrive as well.